2020年7月14日，全球知名奇异果种植与销售商佳沛与国际知名果蔬品牌都乐在上海签署了战略合作协议，由此，都乐正式成为佳沛在中国市场的经销合作伙伴，双方将共同为彼此在中国市场的发展提速。

Dole and  Zespri  jointly explored new scenes of kiwifruit consumption

2020年7月14日，全球知名奇异果种植与销售商佳沛与国际知名果蔬品牌都乐在上海签署了战略合作协议，由此，都乐正式成为佳沛在中国市场的经销合作伙伴，双方将共同为彼此在中国市场的发展提速。

On July 14, 2020, Zespri, the world-renowned kiwifruit grower and distributor, and Dole, the internationally renowned fruits and vegetables brand, signed a strategic cooperation agreement in Shanghai. As a result, Dole officially became a Zespri distribution partner in China market. They will accelerate the development of each other in China market.

都乐中国总经理陈永康先生和佳沛大中华区总经理蒋时杰先生共同签署战略合作协议

Terry Chan, General Manager of Dole China and Michael Jiang, General Manager of Zespri Greater China jointly sign the strategic cooperation agreements

都乐中国总经理陈永康先生表示：“我们很高兴与佳沛达成此次战略合作，佳沛是全球知名的奇异果种植与销售商，其产品受到广大消费者的喜爱。佳沛对于品质的高要求与都乐‘建立在质量上的声誉’和‘Dole Sunshine For All’的理念不谋而合。”据悉，都乐目前在中国已有12个加工配送中心，分别在上海、北京、东莞、沈阳、郑州、厦门、西安、青岛、重庆、成都、武汉、昆明，操作来自17个国家的90多个品项。都乐加工配送中心配备了先进的设备，如预冷库、电脑控制加工库等，通过科学化的控制以及丰富的奇异果催熟、仓储、运输经验，能很好的为佳沛奇异果的高品质保驾护航。

Terry Chan, General Manager of Dole China, said: "We are very pleased to have this strategic cooperation with Zespri. Zespri is a world-renowned kiwifruit grower and distributor whose products are popular with consumers. Zespri’s high quality requirement coincides with Dole's core concept of 'Quality is the foundation of our reputation' and ‘Dole Sunshine For All’." Dole currently has 12 distribution centers in Shanghai, Beijing, Dongguan, Shenyang, Zhengzhou, Xiamen, Xi'an, Qingdao, Chongqing, Chengdu, Wuhan and Kunming, operating more than 90 items from 17 countries. All Dole distribution centers are equipped with advanced equipment, such as pre-cooling, storage, computerized ripening facilities and etc. Through scientific control and rich experience in kiwifruit ripening, storage and logistics, our DC’s can protect the excellent quality of Zespri kiwifruits.

都乐上海加工配送中心

Dole distribution center in Shanghai

佳沛大中华区总经理蒋时杰先生表示：“都乐是全球知名果蔬生产商和经销商，在水果分销、包装、仓储各方面具备了雄厚的实力。我们相信， 都乐将为佳沛奇异果在中国市场的增长提供强有力的助力，帮助佳沛不断深化市场布局。”佳沛品牌成立于1997年，在全世界50多个国家销售。2020年产季，佳沛计划将向全球各地消费者供应约1.55亿标准零售箱(折合约60万吨)优质奇异果。

佳沛奇异果产地

Orchard of Zesprit kiwifruits

中国作为佳沛的全球第一大市场，一直是佳沛业务发展的重中之重。目前佳沛在中国消费者的渗透率仍有巨大的市场潜力。而都乐进入中国已有20多年，在渠道的管理上也有丰富的操作经验。目前，都乐在12个全国性商超系统、35个知名地方性商超系统、32个知名精品水果连锁客户拥有1900多家门店客户，覆盖城市地区超过190个。佳沛希望通过与都乐的合作，能够持续探索各个渠道的发展机会，提升运营效率，为渠道客户提供优质服务。

Michael Jiang, General Manager of Zespri Greater China, said: "Dole is the world-renowned fruits and vegetables producer and distributor who has abundant strength in fruits distribution, packaging, and storage. We believe that Dole will provide a strong impetus for the sales growth of Zespri kiwifruits in China market and help Zespri to deepen our market structure." Zespri was established in 1997 and its kiwifruits are sold in more than 50 countries around the world. In the 2020 season, Zespri is planning to supply about 155 million standard retail boxes (amount to 600,000 tons) of high-quality kiwifruits to consumers around the world. As Zespri's world's largest market, China has always been the top priority of Zespri's business development. At present, Zespri still has huge market potential in Chinese consumers. Dole has entered in China market for more than 20 years and has extensive operating experience in channel management. At present, Dole has more than 1900 store clients including 12 national supermarket systems, 35 well-known local supermarket systems, and 32 well-known fruit chain customers, covering more than 190 cities. Zespri hopes that through cooperating with Dole, it can continue to explore the development opportunities of various channels, improve operation efficiency and provide quality services to channel clients.

佳沛奇异果已在沃尔玛上架销售

Z espri  kiwifruits has gone on sale in Wal-Mart

此次的合作已正式展开，据悉，通过快速的技术交流对接后，第一批的佳沛奇异果从抵达都乐上海加工配送中心催熟，到上架销售仅用了不到1周的时间。目前都乐操作的佳沛奇异果已在沃尔玛全国89家店内销售。

The cooperation has been officially launched. It is reported that after rapid technical communication, the first batch of Zespri kiwifruits took less than a week from reaching Dole Shanghai distribution center for ripening to supermarket for sale. The Zespri

kiwifruits operated by Dole have been sold in 89 stores of Wal-Mart now.

佳沛与都乐全新品牌L ogo

Zespri’s and Dole’s new logo

巧合的是，双方品牌均在今年进行了品牌的焕新升级，都以全新的品牌Logo, 全新的形象面市。双方将会通过协作，布局包括便利店在内的新渠道，探索奇异果果切产品的业务拓展机会。双方也将持续挖掘消费者需求，未来将奇异果带入餐厅、饮品店等更多的消费场景中，携手为更多中国消费者带来健康高品质的奇异果体验。

Coincidentally, both two brands have updated their brand this year, launching with new logo and new image. The two parties will plan new channels including convenience stores and explore new business channels for fresh-cut kiwifruits through collaboration. Both parties will continue to excavate consumers’ needs and will bring kiwifruits into more consumption scene such as restaurants and beverage stores in the future and work together to bring a healthy and high-quality kiwifruit experience to more Chinese consumers.

都乐及佳沛部分产品

Parts of products of Dole and Zespri